Faze Clan New Members: Who are they?
Faze Clan New Members, who are they, and what do they mean for the future of the organization.
FaZe Clan, the professional Esports and entertainment group, is putting together an All-Star lineup of brand ambassadors and sports figures to bolster their brand.
In the last two weeks, the Philadelphia 76ers’ Ben Simmons and Bronny James, Lebron James’ oldest son, have joined Faze. This comes after NBA players like Josh Hart, Jamal Murray, and even NFL star Juju Smith-Schuster have joined.
For Faze, the addition of these athletes won’t make a difference in competition. It is unlikely that any of these stars will be playing games competitively. Instead, these relationships are mutually beneficial for athlete followings on platforms like Twitch and YouTube. Faze reaps benefits by upping its image.
A member from Faze told the Washington Post that Bronny, one of Faze Clan new members isn’t under contract with Faze.
After the Bronny announcement, the 15-year-old high schooler gained more than 77,000 followers on Instagram, according to Social Blade. His Twitch blew up as well. His views on the platform went up 855 percent the day after the announcement, compared to the day before.
In return, Faze, which also acts as a content creators group and clothing brand, can use the influence of these more prominent name athletes to sell merchandise and drive viewers and revenue to their sites. Faze is starting to be seen as more of a brand rather than a sporting organization.
Simmons was often seen wearing Faze clothing well before the announcement that he was joining them. Earlier in 2020, Simmons appeared on the cover of SLAM magazine alongside Faze star Temperr.
“Faze Clan represents the pinnacle of the gaming culture, and I am really looking forward to connecting with new fans around the globe,” Simmons said in a statement.
A former Faze employee spoke to the Washington Post about the impact these athletes have on the Clan, the organization, and how it is entirely up in mainstream media. The employee asked for anonymity.
“It makes their brand cooler, and it makes everyone inside of FaZe cooler because these famous athletes and musicians are part of it,” the employee said. “It happens not at the business level but at the talent level. A FaZe player will [direct message] a famous person and ask them to stream.”
Coming soon: Faze Clan TV shows and Movies
Faze has been extremely strategic with bringing in these new ambassadors. In April 2020, the organization said it was launching Faze Studios intending to produce original film and TV projects.
They will eventually produce feature-film length pieces on their athletes and other original content. It should come as no surprise when Bronny, Simmons, and Smith-Schuster or whoever is next to join FaZe Clan appear in the works.
The effects of these big-name additions are being seen drastically in the following on social media. FaZe Clan’s Twitter (@FazeClan) has 4.7 million followers. Envy, a rival organization, which owns the Dallas Fuel and Dallas Empire, has a mere 561 thousand followers in comparison.
The moves are already making big dividends for Faze, and we imagine it will only increase from here.
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