EA kills off Origin with the New EA Desktop app.

Electronic Arts are renaming its desktop application, Origin. Part of the reason is to streamline its branding and image. This is due to Origin’s low reputation as a desktop gaming app. EA has stated in numerous interviews that the updated app will provide faster updates and downloads, easy access to the games, and expanded cross-play features.

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Additionally, as part of the new app, parents can now control how long their kids play through the new parental controls feature. The app also includes EA’s subscription service, EA Access. Using this app, players can download the games to their PCs and play them as long as the subscription is valid.

The new EA desktop app will be faster than Origin, according to the publisher. Furthermore, it will allow players to engage in their games conveniently and hassle-free. Origin started in 2011 and has a negative reputation of being very slow and cumbersome. These are some of the factors that led to the revamping of the app. After revamping the app, players will maintain their EA Origin game licenses and friends’ lists on the desktop app. The only difference is that it will have updated branding and features.

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EA has gone beyond the confines of the original digital storefront over the years. The new app, EA play, is available on Xbox One, PlayStation 4, and Steam. All the games in the subscription will also be added to the Xbox Game Pass subscription.

Signing up for the new EA desktop app beta is now open. EA will invite players on a first-come, first-serve basis. Origin has been the common app for the EA, but thanks to the New EA Desktop app, everything will now be more comfortable than it once was.

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How has this affected their stock price?

The new move from the video game publisher has not had the largest impact on the companies stock. But since last week, the stock has risen more than 5% from a low of $123.73 to $138.38 a share as of 10:18 on Wednesday, September, 2020.

You can sign up for the beta here:

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