Will Amazon’s Luna be successful?

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Amazon (AMZN), has launched it’s own cloud-gaming service. Luna, which will work using Amazon Web Services’ structure to run. It will be available for $4.99 a month. The biggest part of it: you can play on IOS. This comes at a time when Microsoft released its cloud gaming service last week. Amazon is now offering a cheaper alternative to Stadia and Xcloud, but how good is it?

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Amazon said that the program would be available on PC, Mac, Ipad, Iphone, and amazon’s Fire TV devices. When looking at the early access content, it does not stack up too heavily against it’s competition. Some of the games that will be available include:

  • Resident Evil 7
  • Control
  • Panzer Dragoon
  • A Plague Tale: Innocence
  • The Surge 2
  • Yooka-Laylee and the Impossible Lair
  • Iconoclasts
  • GRID
  • ABZU
  • Brothers: A Tale of Two Sons

Amazon will be ultizing other gaming resources, notably, Twitch. Through Luna, players can launch a game straight from steam if it is supported through the service. With more games in the library, this could make the experience so much more real, and engaging

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The move comes as somewhat of a surprise as they have not been doing a lot of marketing for the pre-launch of the product. One would think that due to the fierce competition facing them from Microsoft, and Google that they would have done more to get the word out by now. However, due to recent scrutiny from the United States government, they may want to keep their new interests under wraps until they are fully ready to go with it.As many know the company as a behemoth, another expansion will likely receive harsh feedback from critics. 

In the long run, Amazon may not find success with this new venture. Many are looking at Xcloud as the new streaming service, and with the weak lineup offered, I assume many players will spend their time elsewhere. Additionally, with the Purchase of Bethesda, Microsoft now has more resources available to them to make better exclusive games for their streaming service, driving customers toward their service.

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