How should Sony respond to Microsoft’s purchase?

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Microsoft shook the gaming world up after buying Bethesda’s parent company, Zenimax inc. It came with a price tag of $7.5 billion. How should Sony respond?

With the acquisition, Microsoft will have potentially exclusive access to games like Fallout, Doom, and Elder Scrolls.

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As the company expands its hold over the gaming market, Sony is left holding its controller in its hand, wondering what to do. In my opinion, the sony should respond is they do nothing. 

I know this may not seem like the most tech-savvy answer ever given but Sony and Microsoft are simply just two completely different companies. Sony cannot touch the financial backing that Microsoft has.

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In Sony’s 2020 Q1 earnings report, the company stated that their operating profit from 2013 to 2019 was $8.3 billion. In 2019 alone, it was just over $2 billion. This means they do not have the working capital to make a purchase as big as Microsoft just did. 

Sony could make a run at companies like CD Project Red, Activision, Take-Two, or Konami. However, these studios are all out of Sony’s price range, considering they have a Market capitalization of over $10 billion.

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At this point, what Sony needs to continue to do is make great games, and consoles. Additionally, they need to keep churning out what has made them so successful in the past. They have released plenty of Game of the Year candidates in years past and have manufactured titles such as God of War, Spider-Man, The Last of Us, Horizon Zero Dawn, Uncharted and Bloodborne. 

Microsoft is still flailing from the lack of success from Game Pass and the Bethesda move shows that they are willing to throw money in order to get to the top. Sony should not adopt the same model but rather do what they’re good at and keep their success.

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